2021 Studio Plans

I am hoping this year will be better than last year as I am sure most people do! The first five months of 2020, we spent finalizing construction details on our first home like trimming the entire house, refinishing hardwood floors, and repainting rooms. We also navigated selling it by owner with the perfect buyer while also settling into our new home, figuring out how to get everything done during the state lockdown, and our daughter completing her kindergarten year virtually. While I am proud of what I was able to accomplish last year, I hope 2021 will allow more focus. In this blog post I am going to share my top 3 goals for 2021 to make this a more productive year in the studio.

1. Sell Prints of My Photographs

After completing my 2020 top 9 Instagram post, I realized my most liked images were my photographs. I currently do not offer them for sale and I am looking into ways to offer them for sale besides my yearly calendar

2. Switch Website to Shopify

I spent a good portion of my year last year switching from the Weebly website platform to Squarespace. I had been with Weebly for over 10 years and loved everything about it. However, the two things I needed for my business were inventory management for in person sales (that will automatically update my website inventory totals) and links my product catalog to social media platforms. I had consider switching to Shopify then but for some reason it just did not click. Squarespace seemed like the best fit for me as an artist and I made the switch in August of 2020. Fast forward to current day, I am finally realizing the limitations that Squarespace has for eCommerce.

3. Research Patreon

This year I want to explore creating an exclusive community on Patreon. I love making content and making people feel special so this seems to be a good fit. I do not know if I will launch it this year but I will definitely be researching and planning ideas incase I do decide to take the plunge.

Two Ways to Shop on My Website

I’ve spent the last three months rebuilding my website to make it easier for viewers to learn more about my paintings and shop all of the products that I make here in Salem County

Here’s a short video showing the two different ways you can view the products on my website.
1. Click the “Shop” tab to browse products by categories. Click a category to see all of the paintings offered in that particular product. www.kimberlyenglish.com/shop

OR

2. You can also browse products organized by paintings. Click the “Artwork” tab to view my portfolio then click a painting to learn more, watch videos, and see all of the products offered with that painting. www.kimberlyenglish.com/artwork